A recent survey, conducted by Deloitte & Touche for the Center for Exhibition Industry Research in Chicago, asked corporate decision-makers which marketing components are most effective in achieving specific sales objectives.  The conclusion was that 81% believe that trade shows are a more effective sales tool than advertising, direct mail, public relations or telemarketing.Studies that measure trade show marketing characteristics reveal ...

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A recently exposed syndrome, social media couch potato (SMCP), has become more prevalent and widespread among businesses that have recently adopted social media platforms. They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and more time. They become overwhelmed, haven't planned properly, don't have the strategies or resources in place to execute and the results are social media couc ...

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1. DETERMINE HOW TRADE SHOWS CAN STRENGTHEN YOUR PRESENT MARKETING STRATEGYDo you want to: Increase existing products/services in existing markets? Introduce new products/services into existing markets?Introduce existing products/services into new markets?Introduce new products/services into new markets?2. SET MEASURABLE AND REALISTIC GOALSKnow what you expect from a trade show. Set realistic and measurable goals. Write them down and sh ...

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`Our needs change with each tradeshow we attend, and we have been very pleased with the versatility that Exhibitree display gives us. We can adapt our setup so that regardless of the space, we are able to deliver our intended customer experience.We wanted to create a show-stopper, and the team at Exhibitree helped us make that happen. From the planning and creative, to the on-site production and after-delivery support, they have been a great part ...

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`Our CEO has a big focus on service with suppliers (it is also what we strive for in our business!). Exhibtree`s people are really impressive in their responsiveness. Also, our CEO is a tradeshow veteran of many years, so he appreciates your company`s focus on quality materials, well crafted.  Myron and crew went to a great deal of effort when we had to have our display remade in the spring, taking extra time to ensure we were reimbursed for ...

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As you plan next years trade shows, take advantage of the new decade as a marketing tool. When the calendar flips over, people including your customers enjoy the chance to do a little reflection. That's why the beginning of any new decade is heralded by predictions about upcoming trends, as well as the usual end-of-year summaries of the best and worst. This kind of self examination is not just a natural human instinct. It can be a great ...

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Why do your customers buy from you? Why do attendees stop at your booth, and not your competitors? Or, if we’re going to consider things from the opposite view, what is happening at your competitor’s booth that draws the crowds — the same crowds that pass you by? It may seem as if there’s no rhyme or reason behind attendee behavior. It’s an inexplicably mystery why one company attracts throngs of attention while another — perhaps with an eq ...

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